Thomas: This partnership was born from a shared mindset: combining van Laack’s heritage of fine tailoring with PFA’s expertise in building brands in the Swiss market. We were looking for a partner who understands retail dynamics and shares our passion for quality and long-term brand building. From our very first conversations, the synergy was obvious. PFA brings deep market knowledge, and van Laack brings a brand legacy grounded in craftsmanship and timeless style. Together, it just made sense.

M’Bianda: van Laack was already well known within my circles – often referred to as a go-to for high-quality shirts. So when we first met to discuss their repositioning and long-term goals, I was immediately intrigued. The quality, design sensibility and overall brand direction aligned perfectly with PFA’s market positioning in Switzerland. From our side, the fit was clear: van Laack is a brand with both legacy and future potential – a natural extension of our portfolio.

‍Thomas: van Laack is still guided by the same core values: craftsmanship, precision and timeless elegance. What started in 1881 with the ambition to create the perfect shirt has evolved into a full fashion house – but that original spirit is very much alive. We’re known globally for our shirts, of course, but our womenswear collection has grown significantly in recent years, gaining strong traction across international markets.

Thomas: A van Laack piece is instantly recognizable by its uncompromising dedication to quality and detail. Every garment begins with the finest fabrics, sourced from leading weavers and often developed exclusively for us. The construction is where our tailoring heritage becomes clear: clean cuts, hand-finished details like precise stitching and mother-of-pearl buttons and refined proportions ensure a fit that is designed to be instantly elegant yet effortless to wear.

Thomas: van Laack’s strength lies in its timelessness. Consumers today are looking for more than just trends, they seek quality, longevity and authenticity. Van Laack focuses on enduring style: garments that remain relevant season after season because they are rooted in elegance. We answer the growing demand for clothing that can be worn longer, styled in multiple ways and feel just as refined years later as on the first day.

At the same time, van Laack has evolved with modern lifestyles: offering complete looks, a strong womenswear collection and versatile pieces that transition seamlessly from business to leisure. Our collections prove that true luxury today is about investing in fewer, better things.

M’Bianda: I agree. The demand for quality and smart, versatile clothes has never been higher. What we see in van Laack is a strong product foundation with a clear design DNA that resonates with today’s consumer. It’s also a brand that consistently delivers when it comes to value. The quality is exceptional for the price point, which gives our retail partners confidence – the pieces are easy to style, easy to sell and perform across multiple segments.

Thomas: The van Laack customer in 2025 is modern, cosmopolitan and values quality over quantity. They are professionals and style-conscious individuals – women and men – who invest in pieces that combine elegance, comfort and longevity. Their lifestyle is fast-paced yet discerning: they want looks that work across business, travel and leisure.

M’Bianda: I’d say: intelligent, well-traveled and confident in their style choices. They value timeless design and quiet luxury – not for show, but because it reflects their lifestyle. For our retail partners, this is a consumer worth capturing.

We’ve just wrapped our first campaign for SS26, and the feedback has been overwhelmingly positive. Both our retail clients and end consumers responded strongly to the collection, with particular excitement around van Laack as a new addition to the portfolio. That level of interest so early on is a clear sign of the brand’s potential in the Swiss market.

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Thomas: Heritage in every stitch – and an exciting evolution into full looks that support a modern, timeless lifestyle. We’re building on the DNA, but with fresh energy.

M’Bianda: There’s clear opportunity to grow the brand’s visibility in Switzerland and we’re excited to play an active role in that journey. We’re honored by the trust van Laack has placed in our agency and are ready to help bring their brand more to life in the Swiss market.

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